We are looking to hire a local candidate as Specialist - Marketing, to join our client - a reputed local UAE bank with more than 40 years presence, in their Dubai office, in order to support in developing and implementing marketing, promotions and advertising strategies of the bank.

JOB DESCRIPTION

• Assist in developing, planning and implementing the bank's marketing plan, including market research, public relations and advertising. Coordinate the implementation of these strategies to achieve marketing goals for assigned products, product lines and/or market segments.

• Support in the implementation of the strategies and goals for the marketing of assigned products, including market research, pricing, and cost planning.

• Work with and provide marketing support to the sales staff responsible for selling the assigned products; Coordinate printing and stocking of product brochures/ literature.

• Assist in the elaboration of promotional strategies to help meet marketing goals; contribute to develop promotional literature and complimentary give-aways.

• Assist in monitoring promotions and spend against Marketing Action Plans ( MAP's).

• Work closely with various departments and vendors to create and maintain the Below the Line Collaterals, forms, brochures, and more.

• Support in the development of external communication channels by articulating key messages and artworks regarding the bank and its products, that are consistent with its brand values and guidelines.

• Contribute to the enhancement of the bank’s website by managing and monitoring contents updates. Review websites, gather feedback from staff and customers and propose changes.

• Visit branches to ensure all branding works are up to date, and coordinate with vendors to update the same if required.

• Contribute in plans preparation in order to develop the bank’s internal communications channels (staff intranet and newsletter).

• Coordinate and assist in maintaining relationship with the Advertising Agency; review invoices and arrange payments.

• Coordinate and arrange internal or external corporate events; liaise with organizations requesting for sponsorships.

YOUR PROFILE

• You hold a Degree in Marketing or Business Management.

• You have 3-4 years of experience in Retail Banking in the UAE, including specific experience in advertising, marketing and public relations which is required.

• You have a strong commercial acumen and ability to work as per plans, and good negotiation skills.

• You are able to maintain relationships with internal/external stakeholders.

• You are fluent in Arabic and English.

• You have proven planning and organizing skills as well as report-writing and records and database management skills.